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Cove

Change the identityrunning your life.

Cove is an AI app for identity change. A conversation gets the belief underneath your pattern into words. Then one small thing to do, what you expect written down before you do it, and what actually happened recorded after.

Start free

Your first conversation and first step are free. No card.

An example, not a real person's

the identity you have been living inside

i'm too much, so i make myself smaller.

the one you chose instead

i take up the space i'm in.

The part thatnever gets tested.

  • Something you believe about yourself makes a prediction.
  • The prediction is specific. They'll think less of me. It'll be awkward for weeks.
  • Most of the time, it is easier not to find out.
  • So the belief keeps its record clean.

It doesn't have to be true to run your life. It only has to go unchecked.

Surface work moves you.Cove works at the root.

Where most of it happens

Insight, mood, motivation, a better morning. It is real and it moves things. Then the same decision comes round on Thursday and you make it the way you always do, because often the thing deciding sits underneath all of it.

Where Cove works

At the identity that decides what you attempt at all. Cove gets it into words, tests it one step at a time, and keeps the evidence, so the one you build next has something underneath it besides good intentions.

Uncover

See the identity you did not choose.

You talk about something that keeps happening. Cove works back to the belief holding it in place, in your words, and you say whether it lands. Nothing is labelled or diagnosed for you.

Dismantle

Take it apart, one test at a time.

One small thing to do that the old identity says will go badly. You write what you expect before you act. Cove never writes that line for you, because your prediction is what the outcome is compared with.

Rebuild

Build one you actually chose.

Every outcome you write down goes in, including the times the thing you feared did happen. The identity you build next stands on that record rather than on how convinced you felt one morning.

One thing to do,and what it left behind.

Cove opens on the single step in front of you. Nothing to configure, nothing to score, no streak to keep alive.

An illustration, not a live screen.

One test is onepiece of evidence.

An identity that has run for years does not shift in a single Tuesday. So Cove keeps going: the next step, then the next, in different parts of your life, and every prediction and outcome is kept, including the ones that came true.

That is what the subscription is. The conversation, a step whenever you are ready for the next one, and everything you have written kept in one place.

Your first conversation and first step are free, with no card. After that, Cove Pro is £15 a month or £120 a year, and you can cancel any time from settings.

Where the methodcomes from.

Cove runs a behavioural experiment, a standard technique in cognitive behavioural therapy: predict, act, compare. The comparison is the point, which is why your prediction is written before you act rather than remembered afterwards.

Research informs the approach; it does not establish that Cove itself is effective. Cove is self-guided and has not been trialled on its own. It is not therapy. If you are struggling, please speak to someone qualified.

Who Coveisn't for.

Cove is built for beliefs that are more cautious than the evidence: the message you don't send, the rate you don't raise. It isn't built for beliefs rooted in trauma, for severe distress, or for beliefs that only another person's genuine response could answer, like whether you are loved. Those need a person, not a tool. Cove can help you test a prediction about how someone might react, but it cannot make them react differently. If you're struggling with your mental health, please speak to a qualified professional.

Before youstart.

What actually happens when I begin?

A conversation about something that keeps happening to you. It ends with a belief in your own words and one small thing to do.

Is Cove AI, and what happens to what I write?

Yes. The guided conversation is run by an AI model, which is what lets it respond to what you actually say rather than hand you a generic worksheet. It never tells you what your problem is or what your belief should be. What you write is private to your account and is not used to train AI models.

What is free, exactly?

Your first conversation and your first complete cycle: the belief, one step, your prediction and the outcome. No card is needed to do any of it.

What if the thing I feared actually happens?

You write it down and it stays in your record. Cove does not score outcomes, rank them, or tell you what they mean about you. Some predictions come true. That is information, not a failure.

Do I have to accept what it tells me?

No. You can reword the belief, reject it, or write your own. The same goes for the step: change it, make it smaller, or skip it.

Is this therapy?

No. Cove is for general wellbeing and self-reflection. It is not a medical device, it does not diagnose or treat anything, and it is not a substitute for a professional.

Do I need to download anything?

No. Cove runs in your browser, on your phone or your computer.

You don't have tobelieve it. Test it.

One belief, one small thing to do, and an honest look at what happens.

Start free

Your first conversation and first step are free. No card.